A year or so ago I talked about desperation marketing tactics here on my Work at Home Business Options blog and how those type of tactics do not work when it comes to marketing your direct sales business.
Today I wanted to discuss the topic again as I have been seeing a lot of direct sellers making these types of mistakes when it comes to marketing their home businesses.
When I talk about desperation marketing tactics here is some examples of what I am talking about.
* Firing off emails to people you don?t know and spamming them with your direct sales business information. It is illegal to send people emails advertising your business if you don?t know them or if they didn?t request the information from you. When people get these unsolicited emails from you it turns them off and I guarantee you?they won?t do business with you.
* Calling people up via phone that you do not know and this includes random cold-calling people from phone books. These days many people are on Do Not Call lists and you can land yourself in hot water by just calling up people and pitching your business to them when you don?t know them!
* Firing off hundreds of business messages on social media sites and not engaging or chatting with those who follow you on those accounts will really hurt your business. It is okay to post some messages advertising your business but if all you do is spam business message (business advertisements) after business message at your followers on Facebook and/or Twitter, many of those people will quit following you and will quit doing business with you. At least 50% of your messages on social media should be engaging with those who follow you, posting tips, offering helpful advice and just chit-chatting will reap you more rewards than spamming your followers all day long.
* Repeatedly contacting people who have purchased from you before or hosted a party with you before, and harassing them?to no end to make another purchase or to book another party will hurt your business in the long run. Yes, you should contact them every few months but not every day or every week. I once had to ?tell off? a direct sales consultant who was calling me and/or emailing me once a week asking for another sale. That is over-kill and it does irritate your established party hosts and customers. Keep in contact with them YES?but don?t go overboard with it.
* When speaking with someone face to face about your business you need to walk a fine line with harassing them/pressuring them to book a party, order a product or to join your team. If they tell you no, well?no means no, and you should leave it at that. (at least for that time and in a few weeks/months you can talk to them again about it). With that said, I once witnessed a beauty consultant at a networking event harass another woman who was there about joining her direct sales company. This went on for over 40 minutes with this woman giving her a ?firm? no but yet, this consultant continued to ?pound? this poor woman with her business opportunity info. Folks, that is a turn off!
I want you all to think of a time that an ?aggressive? sales person irked you off by not leaving you alone, harassing you, repeatedly contacting you for a sale and so forth. You didn?t like it (and most of us have experienced it at least once in our lifetimes) so please don?t do it to others.
Desperation sales tactics and desperation marketing tactics do not work. They irritate those who you are doing it to?so that means you will lose credibility and lose sales.
Your thoughts?
erin andrews erin andrews blagojevich sentence mythbusters cannonball uss arizona myth busters tracy mcgrady
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.